Increasing user adoption of a cloud-connected pipette

Summary

To comply with a non-disclosure agreement, I have omitted all the confidential information from this project. The details mentioned in this post are my own and do not reflect the views of any company.

  • Only 6% of users of the world’s first cloud-connected pipette ended up connecting their pipettes to cloud accounts. I was part of the team that was tasked to analyze the issue.
  • This research analyzed the end-end lifecycle of the pipette-user interaction, user sentiments on the concept, packaging, industrial, and interface design.
  • We suggested strategies to increase the adoption of the pipette’s connectivity-related functions.

Problem statement

“While this pipette is appreciated by users for its comfort and basic pipetting features, the vast majority of those using it don’t take advantage of its connectivity-related functionality. 

 

It’s unclear why this is, considering that this is a differentiator and a major selling feature.” – Product lead

Process

Pipette and its ecosystem

  • This electronic pipette is designed to decrease musculoskeletal disorders caused due to repetitive pipetting
  • Users can create a protocol of repetitive tasks through an online portal and share it with peers.
  • Connects via Bluetooth and USB to a PC to download the protocol.

Cognitive walkthrough and prototype

  • We realized that the single-page Quick Guide document that comes with the pipette may be a source of confusion for some users. 
  • We redesigned the quick guide to clarify all the user actions based on touch points (Computer, Pipette)
  • Decided to test half the participants using the original guide and the rest with the redesigned guide to measure the result. 

Participants

Tested with two main groups:

    • Researchers or technicians who use pipettes daily and whose experience with pipettes range from 5 years to 20 years
    • University students who use pipettes for their regular coursework

Protocol, measures collected, and severity scale

  • Evaluated using three main tasks: Connect the pipette to the cloud account, download a standard protocol, create a custom protocol
  • Quantitative measures: Success/failure rate of tasks
  • Qualitative measures: Pre and post-test questions, Think Aloud comments, Observer Notes, System Usability Scale (SUS)
  • Created a three-step severity scale to prioritize findings

Task 1: Connecting the device

Breakdown based on quick guides

Lack of feedback regarding the status of the Utility application

Finding
Some participants had difficulties in identifying whether the Utility application is running on the computer.

 

Recommendation
Evaluate including a modal window that shows the pipette connectivity information. This can make the application more visible.

Confusion while finding the linking code to connect to the cloud platform

Finding
Most participants assumed that the linking code would be:
1. in the box or manual;
2. a feature under settings on the pipette’s interface;
3. written on the physical pipette; or
4. a product code within the pipette’s interface.

 

Recommendations
Make the linking code more accessible and visible. Include instructions to find the linking code in the pop-up window asking for it.

Ambiguous error messages on connection failures

Finding
The error “Could not connect to XYZ Cloud” did not provide any diagnostic information to help the participants recover from the error. 

 

Recommendations
Provide a reason why the connection is not working and guide the user with the next steps. Refer to the specific section in the Quick Guide or online help section.

Task 2: Downloading a standard protocol

Confusion while finding the downloaded protocol

Finding
Users checked their pipette after downloading protocol in the cloud application. They expected to find a message in the pipette stating that the protocol was downloaded.

 

Recommendations
Indicate with a message that protocol was downloaded to the cloud. Ask the user if they would like to download the protocol to Pipette.

Lack of guidance to transfer protocols to pipette

Finding
Users had issues with the drag and drop feature functionality. They utilized multiple product help methods (quick guide, on-screen help, & application help).

 

Recommendations
Display a message that tells users to first click on E1-ClipTip Pipette and select the program. If possible, drag and drop should automatically move the protocol into the pipette’s programs.

Task 3: Creating a custom protocol

Confusion while selecting the type of program to create

Finding
From the available program types, users, even professionals, were unsure which program type was appropriate.

 

Recommendation
Provide additional information such as definition and use case for each program type.

Overall sentiment and user concerns

Majority of professional participants valued cloud-connected devices, but some expressed concerns over the security and confidentiality of data.

 

“I think it would be really interesting to have cloud-connected lab devices.  All electronics are moving into the cloud, smart devices at home…”

 

I think there are obvious data privacy issues, especially if you are dealing with sensitive samples. Working in the industry, there is probably a lot of data that you would not want to store on the cloud, as you would not want to get scooped on this data, especially for high priority projects.”

Perspectives on the pipette

Before

After first hearing about the connectivity features, professional participants were enthusiastic about it. If not enthusiastic, participants were curious about it. 

“I guess if there were protocols established and if I could upload a protocol and change volumes, that would be convenient. I never considered it.”

After

After testing, participants were still enthusiastic about the capability, and many professionals participants were able to articulate clearly how it would improve their work. 

Certain protocols are very, very specific, so having it electronically programmed would be really helpful as a quality indicator and to save a lot of time.

Next steps

  • One-page Quick Guide is appealing, however, the steps were confusing to most participants. The redesigned guide resulted in an improved success rate for Task 1, and we observed considerably less frustration from participants who used it. 
  • Users expressed excitement about being able to create and download protocols but expressed concerns about data security. Add details about how the protocols are secured in the cloud. 
  • Solve major areas of confusion for quick results: 
      • Status of  Utility application
      • Locating linking code
      • Downloading protocols and transferring them to pipette